Our Home.
Maimonides has been a part of Brooklyn since the beginning. But large Manhattan hospital systems have moved into Brooklyn and started to take away share from this Brooklyn staple. So, we had to prove to Brooklynites that we understand them best — we’re their neighbors, we speak their languages, and we understand their needs. Knowing you can’t bullshit a true Brooklynite, we had to do it right.
2024 AAF Mosaic award
2024 Graphis honorable mention
And we brought this message all over Brooklyn…
ROLE | Associate Creative DIRECTOR
DIRECTORS | Tyler Hurst & Zike Bowman
DP | Jamal Solomon
Photographer | Kivvi ROBERTS
COPYWRITER | Louis Wittig
GROUP CREATIVE DIRECTOR | DAN O'Donnell
EXECUTIVE PRODUCER | Danene DiCicco
Growing Up in Brooklyn
Maimonides opened an new Pediatric Emergency Department in October 2025. This campaign reflects the people, places, and community pulse that Maimonides has served for generations — this time through the eyes of its youngest Brooklynites and their parents. Inspired by the way Brooklyn kids grow up — where tradition and heritage meet the energy of the block, a corner store BEC is a rite of passage, and sidewalks double as stages — the work honors a childhood where independence and togetherness collide like nowhere else.
Defying Gravity
Knowing that the opening of the new Pediatric ER would be happening just before a hugely anticipated cultural moment, the premier of Wicked: For Good, we concepted a spot to run in Brooklyn theaters during the previews of the movie.
