Our Home.

Maimonides has been a part of Brooklyn since the beginning. But large Manhattan hospital systems have moved into Brooklyn and started to take away share from this Brooklyn staple. So, we had to prove to Brooklynites that we understand them best — we’re their neighbors, we speak their languages, and we understand their needs. Knowing you can’t bullshit a true Brooklynite, we had to do it right.

2024 AAF Mosaic award
2024 Graphis honorable mention

Press: AdWeek | LBB | Muse

And we brought this message all over Brooklyn…

ROLE | Associate Creative DIRECTOR

DIRECTORS | Tyler Hurst & Zike Bowman

DP | Jamal Solomon

Photographer | Kivvi ROBERTS

COPYWRITER | Louis Wittig

GROUP CREATIVE DIRECTOR | DAN O'Donnell

EXECUTIVE PRODUCER | Danene DiCicco

Growing Up in Brooklyn

Maimonides opened an new Pediatric Emergency Department in October 2025. This campaign reflects the people, places, and community pulse that Maimonides has served for generations — this time through the eyes of its youngest Brooklynites and their parents. Inspired by the way Brooklyn kids grow up — where tradition and heritage meet the energy of the block, a corner store BEC is a rite of passage, and sidewalks double as stages — the work honors a childhood where independence and togetherness collide like nowhere else.

Press: MM+M | LBB | Muse

Defying Gravity

Knowing that the opening of the new Pediatric ER would be happening just before a hugely anticipated cultural moment, the premier of Wicked: For Good, we concepted a spot to run in Brooklyn theaters during the previews of the movie.

From Bklyn. For Bklyn.

Maimonides is essential to Brooklyn. As Brooklyn’s largest hospital and cancer center, one of the boroughs largest private employers, and Brooklyn’s only children’s hospital and trauma center, Brooklyn depends on Maimonides to keep it’s doors open. But with 85% of their patients covered by Medicare and Medicaid, the hospital system depends on financial support from New York State. So Maimo could continue to provide the high level of care its communities expect and deserve, we needed to prove how essential it is to the community.