INTEL | YOU KNOW ABOUT IT. NOW DO SOMETHING ABOUT IT.
Jim Parsons had been spreading the message about the new generation of laptops for over a year. The goal of this campaign was to speak to the people who already know the benefits of a new computer, but still haven't upgraded. The campaign bolstered the first increase in PC sales in six years.
SOCIAL • WE ALL KNOW ONE
This social extension of the campaign calls out those who have held on to their old computers for way too long—we all know one.
OOH
